Producer & Presenter, BFM89.9
Freda has conducted over 5,000 interviews with some prominent names which include author Stephen Covey, motivational speaker Nick Vijucic, former GE CEO Jack Welch, the Duke of York HRH Prince Andrew to Wikileaks founder Julian Assange working with BFM89.9. Covering the gamut of communications, she previously worked for Edelman PR and IBM Asia Pacific and also as a news presenter on national radio & TV. Award-winning Freda is highly sought after for moderating corporate events and training.
She has authored four books called "PR Yourself" and “Shake & Spear Your Business: The Romeo & Juliet Way,” and "Everybody Loves Ray" (biography). Her latest book is called “Bursting Fixed Minsets - How 15 Women Broke the Million Ringgit Mark” as she's passionate to take women entrepreneurship to the next level. She also hosts a show called Her Vantage which talks about women of leadership and influence to showcase women representation in all strata of society from sports, the arts & sciences to entrepreneurship.
Freda was awarded the ASEAN Rice Bowl Awards for Malaysia Startup Journalist Of The Year and The ASEAN IN Personality Award as an influencer by the Malaysian Global Chamber of Commerce. Freda is a member of the National Association of Women Entrepreneurs Malaysia (NAWEM) and the Malaysian Association of Professional Speakers (MAS). She is also a mentor for the Cherie Blair Foundation for Women. She has been awarded a Certified Training Professional by the Institute of Organizational Learning & Development UK (ITOL). She has both the Practitioner and Master Practitioner Certificate in Neuro Linguistics Programming (NLP) and is a Certified Coach by Coaching Academy (affiliated with International Coaching Federation)